Friday, March 28, 2008

Earth Hour: Making a Difference




http://timesofindia.indiatimes.com/Earth_Hour_An_hour_of_difference/articleshow/2908411.cms#write

Observing the ‘Earth Hour' when the world switches off all non essential power between 8 and 9 pm on March 29, is a most positive, though tiny, step in the right direction to tackle the problem of ‘Global Warming’. It underlines the importance of individual participation in the effort to confront the looming catastrophe facing the planet. It would have been much more productive if other media, including the electronic, had taken it upon themselves to contribute towards generating awareness about the subject among the population. The response would have been beyond imagination.

Earth Hour was created by WWF in Sydney, Australia in 2007, and in one year has grown from an event in one city to a global movement. In 2008, millions of people, businesses, governments and civic organizations in nearly 200 cities around the globe will turn out for Earth Hour. The first Earth Hour was held in Sydney, Australia between 7:30 p.m. and 8:30 p.m. on 31 March 2007 that is estimated to have cut Sydney's mains electricity consumption by between 2.1% and 10.2% for that hour, with as many as 2.2 million people taking part. There is no doubt that India can beat that record, provided the issue is widely written and talked about to rouse people’s interest in the event.

With the government comprising of half witted politicians, it is only the private corporate initiative that can serve the desired purpose.

1 comment:

Saurabh J. Madan said...

A suggestion. Do not publish: Try to add 1 picture for every post. May people have been coming to your blog based on searches for pictures. They were searching to Kosovo. For example for Earch Day, you could display http://www.inhabitat.com/wp-content/uploads/earth-hour.jpg

Just go to images.google.com and search for images on any subjects you might be writing about. They say a picture is worth a 1000 words. Why now use the power of both.